NOTICE AT COLLECTION OF PERSONAL INFORMATION
LAST UPDATED: September 25, 2026
Table of Contents
- Types of Personal Information We Collect & How it is Collected
- Why is Personal Information Collected?
- How Long Do We Retain Personal Information?
- When Do We Share Personal Information?
- How Can You Opt-Out of Sales/Shares/Targeted Advertising
This brand is part of the L’Oréal USA S/D, Inc. family of brands. In this Notice, "Us", "Our,” or “We", refer to L'Oréal USA S/D, Inc., and its family of brands (each called a “Brand”). You can view Our full portfolio of brands on the L’Oreal brand portfolio page. If visiting Kalamango, Inc., Kalamango, Inc. is responsible and “Us’, “Our”, or “We” refer to Kalamango, Inc. This Notice at Collection is for consumers in the United States only. It gives You a quick overview of how We collect, use, and disclose personal information.
Our detailed Privacy Notice describes the types of personal information We collect from You directly, from Your interactions with Us (on Our websites, mobile apps, and digital tools (each a “Site” and collectively, “Sites”) and advertising), and from third parties; how We use it; how We protect it; and Your rights as Our consumer. If You are a Kalamango visitor or customer please see the Kalamango Privacy Notice.
Looking for a different Notice?
- Live in Washington or Nevada? For residents of the State of Washington or Nevada, Our Consumer Health Data Notice is available on the footer of certain of Our Sites and applies to personal information defined as 'consumer health data' (where collected).
- Using a virtual try-on tool? Please see Our Virtual Try-On Information Notice. Before You activate any other beauty tool that analyzes a photograph of Your face for analysis, We will show You a notice. That notice will explain the tool’s purpose, how long We keep the photo (and any facial geometry derived from the photograph), and We will request Your consent.
- Applying for a job with Us? See Our L’Oréal Careers website.
- A business contact of Ours? See Our Business Customer Privacy Notice.
- Live outside the United States? Please visit Your local L’Oréal brand site.
What Types of Personal Information Do We Collect & How is it Collected?
A. Categories of Personal Information
The exact personal information We collect will vary from person to person and depends on how You interact with Us. We collect the following categories of personal information:
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Categories of Personal Information |
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Identifiers |
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Internet or similar network activity |
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Payment Information |
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Legally Protected Characteristics |
Characteristics of protected classes or groups under state or federal law. For example:
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Purchasing Information |
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Geolocation Data |
Geolocation data includes information such as the following:
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Audio Visual Information |
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Professional or employment-related personal information |
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Other Information Considered Personal Information*
*Some information in this category is addressed in other categories as well. |
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Inferences drawn from any of these personal information categories |
Inferences: conclusions We draw from personal information, sometimes using AI (Ours or a third party’s). For example:
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California law considers some personal information as ‘sensitive’. This includes:
- Health information (like skincare concerns).
- Demographic information like race or ethnicity.
- Government issued identifiers.
- Account information, credentials, and financial information.
- Precise geolocation.
- Information that may qualify as biometric information under applicable law.
- Information collected and analyzed concerning gender or sexual identity.
Since We use this information for non-exempt purposes, You have the right limit how a Brand uses it. Please see “How Can You Opt-Out”.
B. How Is Personal Information Collected?
We collect personal information about You in a few ways: directly from You, through Your use of Our Brand Sites and platforms, when You view or engage with Our ads, from third parties who share it with Us, and automatically (for example, through cookies). For each Brand with which You interact We keep a profile about You called a ‘beauty profile.’ It combines information that We collect via one method (e.g., from a website or Our digital advertising) with another method (e.g., an offline event). We link Your activity on Our Site to Your beauty profile with that Brand. We do this using personal information You (or a third party) provide to Us, or personal information We observe or collect automatically. We link this data even if You have not shared identifiable contact information during that visit. Here are some examples of how: if You are logged in to Your account, provide personal information like an email when subscribing to a newsletter, or click a link in one of Our emails. We do this to build an accurate, complete picture of Your preferences for Our beauty products and services. This allows Us to serve You better and offer You more relevant products and a more personalized experience.
When you visit Our website, We (or third parties) collect information, including cookies (or similar technologies such as pixels, web server logs, web beacons, server-side tracking, etc.) (collectively, “Cookies”). This information relates to You such as Your use and interaction with the site, products purchased or considered, Your preferences, browsing information, identifiers, Your device, and inferences made from this information. We use Cookies on the Site to make the site work as You expect it to, to provide a more personalized web experience, and advertising. We do permit third parties to control the collection of Personal Information about You when You browse Our Sites using Cookies. Not all third parties may be on every Site. You may learn more by clicking the “Online Preferences” link on the footer of a Site.
We do use features provided by Our service providers/data processors to collect or associate directly identifying information (such as name, phone number, email address) with other information collected by Cookies. This feature allows Us to personalize the services on the Site and messages We send to You (e.g., cart reminder emails or texts, requests to leave a review post-purchase).
Our Site also uses features provided by advertising companies (such as Google’s ‘enhanced conversions’ or Facebook’s ‘advanced matching’). Through these features directly identifying information You provide on Our site (such as a phone number or email address) is provided to them with other information collected by Cookies. This information is used by these third parties to better connect Your account with these companies with Your activities on Our Site to (i) enhance measurement of Our advertisements (e.g., identify if an individual saw Our advertisement and then visited Our Site), and (ii) identify groups of alike consumers to optimize Our own marketing campaigns.
Reasons why We (or third parties) use Cookies on Our Sites include:
- Essential and Functional Cookies: These Cookies are essential for the Sites to function; allow You to navigate Our Site, create an account, or place orders; manage the security of the Sites (including to detect and prevent fraudulent activity); or provide access to other features and functionality on the Site. They are usually set in response to actions requesting services, such as setting Your privacy preferences, logging in, using ‘remember me’ functionality, or filling in forms.
These Cookies also enable enhanced Site functionality and personalization provided by Our service providers/data processors. For example, features and services like web chat services; commenting and rating systems; tools that help us with A/B testing and other research (e.g., survey tools and tools to provide Us with Your feedback); tools We use to personalize Your experience on Our Site (e.g., product recommendations, predictive search, predictive sort) and to personalize real-time customer journeys, including across email, SMS, and within Our Site (e.g., abandoned cart messages, browsing without buying a product messages, personalized offers, etc.). These may be set by Us or third-party providers whose services We use. Providers of these services may use their own analytics cookies (or similar technologies) to measure performance of these services. You may be able to use Your browser’s settings to block or alert You about these cookies, but some parts of the Site may not work properly. - Analytics or Performance Cookies: These Cookies, including Google Analytics and Glassbox, allow Us to count visits and traffic sources, and understand what pages are the most and least popular, so We can measure and improve the performance of Our site. They also help Us track and replay a visitor’s journey on Our Sites to understand how visitors move around and interest with the Site. We also use this information for advertising-related purposes. We use Google Analytics Advertising Features to share information with Google about Your use of this site to allow Us to deliver relevant and personalized advertising or content to You on other sites and/or to other devices connected to You (cross-device advertising), to receive demographic and interest date from Google, and to create audience segments based on demographic and interest data. We have enabled the following Google Analytics Advertising Features: Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographic and Interest Reporting, and integrated services that require Google Analytics to collect data for advertising purposes, including collecting data via marketing cookies and identifiers. We also use Google Signals, which allows Google Analytics to collect visit information and associate it with Google information from accounts of individuals signed-in to Google who have agreed to this association for purposes of ads personalization. This includes information about location, search history, YouTube history, and data from sites that partner with Google. You can learn more about how Google Analytics processes information here: Google Analytics Terms of Use and Google Analytics Privacy Policy. You can also download and install the Google Analytics browser plugin available here that allows You to disable Google Analytics across all websites.
- Marketing or Targeting Cookies: These Cookies are set through Our Site by Our advertising technology providers, primarily to provide cross-contextual behavioral advertising. They collect information about Your browsing history to build a profile of Your interests and understand Your habits to show You relevant advertisements from Us or other advertisers on other sites and/or to other devices connected to You (cross-device advertising), to limit the number of times You see an advertisement, measure the effectiveness of an advertising campaign, and to improve their products and optimize their own ad targeting systems. We use these Cookies to measure the effectiveness of Our Ads and to optimize Our own marketing campaigns.
We also use a data management platform (LiveRamp) (“DMP”) that uses Cookies to collect information about visitors to Our Sites. We can augment this online data with offline data We collect and other data We obtain from third parties. We use this data to help Us create audience segments (e.g., users who left an item in a shopping cart, exclude users who made a purchase) stored within our DMP, which We can later distribute to advertising companies that sell Us advertisements We can also use these Cookies to measure the performance of Our advertisements. Depending on Your state of residence, this Cookie may be classified as functional or marketing/targeting.
Why is Personal Information Collected?
The purposes for which We collect and use personal information depends on, among other things, Our relationship or interaction with You. We collect and use this information within the L’Oréal family of brands to, for example:
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We use artificial intelligence. Our Sites and services, including chatbots, product recommendation engines, and photo analysis features, use artificial intelligence (AI) to process personal information about You and provide You with personalized results. Some of this AI technology is built by Us, while other AI technology is provided by third-party companies. AI helps Us:
- Recommend or suggest products suited to You.
- Answer Your customer service questions faster.
- Personalize ads and content.
- Analyze photos (like virtual try-on) to analyze features like skin tone, face shape, or show how products look on You.
A more detailed description of the information We collect, how We collect it, and how We use this information is available, as applicable to Your relationship with Us, in Our consumer Privacy Notice, Our Privacy Notice for business customers, and Our Kalamango, Inc. Privacy Notice.
How Long Do We Retain Personal Information?
We will retain Personal Information about You for so long as You maintain an active account on Our Site(s), as needed to provide You services, and as necessary to comply with Our legal and/or regulatory obligations, to resolve disputes, to manage Our rights, and to enforce Our agreements. We do not control certain privacy settings and preferences maintained by Our social media partners like Facebook and Twitter. If You wish to make changes to those settings and preferences, You may do so by visiting the Settings page of the appropriate social media site.
When Do We Share Personal Information?
- General Information
We do not ‘sell’ (as ‘sell’ is traditionally defined) personal information about Our consumers (e.g., name, phone number, email address, other personal information) to third parties in exchange for money. However, like most companies, We do share personal information with third-party advertising and social media networks. They use it to show You ads for products You might like. Various state privacy laws (such as those in California, Texas, Colorado, etc.), legally treat this kind of information sharing as (1) a ‘sale’, (2) a ‘share’ or ‘use’ of personal information for targeted advertising, or (3) both, even though no money changes hands. You may have the right to opt-out of this use.
We share personal information with third parties (vendors, agencies, and businesses) that help Us run Our Sites, Our business, and retail Our products to further L’Oréal’s beauty mission. When you interact with a Brand, we share or make available personal information about You with other Brands. Other members of the L’Oréal Group may access personal information about You when they perform services on behalf of L’Oréal USA and, unless prohibited under applicable law, for use on their own behalf for the purposes described in this Notice. We disclose information to Our service providers, to complete a transaction requested by You, when required by law or authorities, and in case of a sale or reorganization of Our company. Some of Our virtual beauty tools run on Microsoft’s AI technology. When You use these tools, what You type or upload (and the AI’s response) may be stored (up to 30 days) to check for misuse. Microsoft may review this information by a real person for safety purposes. A more detailed description of how We share personal information about You is available in Our consumer Privacy Notice, Our Privacy Notice for business customers, and Our Kalamango, Inc. Privacy Notice.
- Additional Information for Residents of California
In the past 12 months we have disclosed the following categories of personal information that may be considered “sale”/ “sharing” under California law: Identifiers, Other Personal Information, Commercial or Purchasing Information, Internet or Online Information, Geolocation Data, Professional or Employment-Related Information, and Inferences (inferred and derived data).
Categories of third parties to whom We shared or made available personal information was disclosed that likely is considered a “sale”/ “sharing” under California law: publishers (i.e., companies that operate websites that You visit such as an online newspaper who serve our advertisements); retailers who sell Our products that offer advertising programs that allow Us to serve Our advertisements (on their ecommerce platforms or elsewhere); AdTech companies who help Us place and/or deliver Our advertisements (including demand side platforms); data analytics providers (i.e., Google Analytics for Advertiser features); online platforms and social media networks such as Google, Amazon, Microsoft, Pinterest, Reddit, snapchat, and Meta; and other marketing companies with whom We work to place Our advertisements or online companies who sell Us advertising space to deliver Our ads such as advertising networks or marketplace sellers).
How Can You Opt-Out?